Me – simply put. A creative has to stay relevant, and KBC is just my way of keeping up with the world and it's creative/design practices by showcasing my own.
To remain employed. All of us (perhaps unless you're independently wealthy) desire a steady way of putting food on ones family table and I'm no exception. If I can do what I love in the process – all the better. Oh and also... to create groundbreaking creative & marketing communications for any business or organization who trusts me enough to do so for them. <-- Yes, that too.